Outreach documents how iGEM Toronto connects with communities beyond the lab — workshops, public events, educational partnerships, social storytelling, and the design systems that carry our project to new audiences.
Season progress
Through summer 2026, outreach has moved from branding and wiki inspiration into live socials, a monthly newsletter, promo-video production (live-action + TED-Ed-style animation), and a September microplastics conference with confirmed speakers.
Track week-by-week detail on the contribution calendar (filter Outreach).
| Milestone | Status | Notes |
|---|---|---|
| Branding + character direction | Done | Whimsical hand-drawn direction; trainers + PETamon partners |
| Logo competition → final logo | Done | Competition closed; Cindy redesign / animation polish |
| Project Intro Instagram post | Done | Shipped mid-May |
| First newsletter (Brevo) | Done | Live early July (Web Summit, TFC, May 9 cleanup) |
| July newsletter | In progress | Draft for Jul 30 / Aug 1 post; Mailchimp switch considered next month |
| Road to Jamboree reels | On hold | Hardware reels filmed; paused until promo finishes |
| Wiki homepage art pipeline | In progress | Six-section stitch underway; waiting on remaining components |
| Promo video (live-action) | In progress | ~15/35 shots done at Meet #15; 8 more from Islands; HW / wet lab / VC windows + Victoria Park B-roll |
| Promo animation (shots 2.1–2.9, 3.12) | In progress | TED-Ed style; meeting 1 done; assets due Jul 27; internal deadline Aug 3 |
| Presentation video (15 min) | Planned | Separate crew from promo; Oct due window; HP stakeholder clips needed |
| Merch exploration | Planned | Hoodies, tees, quarter-zips, stickers (local + Alibaba options) |
| Microplastics conference | Planned | Sep 19 — Miriam Diamond (seminar), Karen Wirsig (panel) |